Who we are
BORN IN THE HEAT
Ansträ Studios began exactly where the ritual does: in the heart of a 200-degree sauna.
It was there we noticed a quiet failure in modern design. Even the most "luxury" swimwear was never truly built for the thermal extreme. The truth was simple: Plastic wasn’t made for this. It melts, it thins, and it fundamentally fails to honor the weight of the experience. We found ourselves looking for a natural alternative—something with the heft of heritage and the performance of nature—and found nothing.
So, we built the studio to create it ourselves.
THE ANSTRA ANSWER
We believe that what you wear between the steam and the snow should be as intentional as the ritual itself.
Ansträ’s saunawear is constructed from High-Performance Merino Wool, a natural fiber that regulates temperature, breathes in the heat, and stands up to the cold plunge. These are pieces designed for the rhythm of transition. They move with you, they endure the elements, and unlike the "disposable" gear of the past, they are built to be washed, worn, and passed down.
Ansträ is for those who take the ritual seriously, but never rigidly. We provide the uniform for the "Sauna Club,” whether that’s a public bathhouse in the city or a cedar cabin on the coast.
Polished enough for the club. Rugged enough for the heat.
Contact us
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